prikaz prve stranice dokumenta Predictive analytics, personalized marketing and privacy
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Predictive analytics, personalized marketing and privacy
Revue Roumaine de Philosophie, 63 (2019), 2; 263-275. urn:nbn:hr:261:814283
Bracanović, Tomislav

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Bracanović, T. (2019). Predictive analytics, personalized marketing and privacy. Revue Roumaine de Philosophie, 63. (2), 263-275. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:261:814283

Bracanović, Tomislav. "Predictive analytics, personalized marketing and privacy." Revue Roumaine de Philosophie, vol. 63, br. 2, 2019, str. 263-275. https://urn.nsk.hr/urn:nbn:hr:261:814283

Bracanović, Tomislav. "Predictive analytics, personalized marketing and privacy." Revue Roumaine de Philosophie 63, br. 2 (2019): 263-275. https://urn.nsk.hr/urn:nbn:hr:261:814283

Bracanović, T. (2019) 'Predictive analytics, personalized marketing and privacy', Revue Roumaine de Philosophie, 63(2), str. 263-275. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:261:814283 (Datum pristupa: 18.02.2025.)

Bracanović T. Predictive analytics, personalized marketing and privacy. Revue Roumaine de Philosophie [Internet]. 2019. [pristupljeno 18.02.2025.];63(2):263-275. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:261:814283

T. Bracanović, "Predictive analytics, personalized marketing and privacy", Revue Roumaine de Philosophie, vol. 63, br. 2, str. 263-275, 2019. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:261:814283. [Citirano: 18.02.2025.]

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Podaci o radu
Naslov (engleski)Predictive analytics, personalized marketing and privacy
AutorTomislav Bracanović
Autorova ustanovaInstitut za filozofiju
Znanstveno / umjetničko
područje, polje i grana		HUMANISTIČKE ZNANOSTI
Filozofija
Sažetak (engleski)
The article examines whether predictive analytics-based personalized marketing (PABPM) violates privacy. After explaining what PABPM is and reviewing some typical concerns over its impact on privacy, three prominent theories of privacy are analyzed as possible grounds for criticizing PABPM: Warren and Brandeis’s “the right to be let alone” theory, Prosser’s “fourfold” or “fragmented” theory, and Westin’s “control over personal information” theory. It is argued that none of them provides a solid ground against PABPM: Warren and Brandeis’s theory due to its imprecision and historical distance from contemporary technologies, Prosser’s theory due to its conceptual incompatibility with PABPM, and Westin’s theory due to its inconsistency with a number of widely accepted social practices and ethical principles. The purpose of the article is not to argue that nothing is morally wrong with PABPM, only that its moral wrongness, if there is any, cannot be captured using the language of privacy.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaRevue Roumaine de Philosophie
Brojčani podacivol. 63, br. 2, str. 263-275
p-ISSN1220-5400
URN:NBNurn:nbn:hr:261:814283
Datum objave publikacije2019
URL dokumentahttp://www.institutuldefilosofie.ro/e107_files/downloads/Revue%20roumaine%20de%20philosophie/revue%2063.2%202019%20contents.pdf
Vrsta resursaTekst
Prava pristupaZatvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2022-04-18 18:45:38