prikaz prve stranice dokumenta Predictive analytics, personalized marketing and privacy
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Scientific paper - Original scientific paper
Predictive analytics, personalized marketing and privacy
Revue Roumaine de Philosophie, 63 (2019), 2; 263-275. urn:nbn:hr:261:814283
Bracanović, Tomislav

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Bracanović, T. (2019). Predictive analytics, personalized marketing and privacy. Revue Roumaine de Philosophie, 63. (2), 263-275. Retrieved from https://urn.nsk.hr/urn:nbn:hr:261:814283

Bracanović, Tomislav. "Predictive analytics, personalized marketing and privacy." Revue Roumaine de Philosophie, vol. 63, no. 2, 2019, pp. 263-275. https://urn.nsk.hr/urn:nbn:hr:261:814283

Bracanović, Tomislav. "Predictive analytics, personalized marketing and privacy." Revue Roumaine de Philosophie 63, no. 2 (2019): 263-275. https://urn.nsk.hr/urn:nbn:hr:261:814283

Bracanović, T. (2019) 'Predictive analytics, personalized marketing and privacy', Revue Roumaine de Philosophie, 63(2), pp. 263-275. Available at: https://urn.nsk.hr/urn:nbn:hr:261:814283 (Accessed 18 February 2025)

Bracanović T. Predictive analytics, personalized marketing and privacy. Revue Roumaine de Philosophie [Internet]. 2019 [cited 2025 February 18];63(2):263-275. Available at: https://urn.nsk.hr/urn:nbn:hr:261:814283

T. Bracanović, "Predictive analytics, personalized marketing and privacy", Revue Roumaine de Philosophie, vol. 63, no. 2, pp. 263-275, 2019. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:261:814283. [Accessed: 18 February 2025]

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Metadata
Title (english)Predictive analytics, personalized marketing and privacy
AuthorTomislav Bracanović
Author's institutionInstitute of Philosophy
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philosophy
Abstract (english)
The article examines whether predictive analytics-based personalized marketing (PABPM) violates privacy. After explaining what PABPM is and reviewing some typical concerns over its impact on privacy, three prominent theories of privacy are analyzed as possible grounds for criticizing PABPM: Warren and Brandeis’s “the right to be let alone” theory, Prosser’s “fourfold” or “fragmented” theory, and Westin’s “control over personal information” theory. It is argued that none of them provides a solid ground against PABPM: Warren and Brandeis’s theory due to its imprecision and historical distance from contemporary technologies, Prosser’s theory due to its conceptual incompatibility with PABPM, and Westin’s theory due to its inconsistency with a number of widely accepted social practices and ethical principles. The purpose of the article is not to argue that nothing is morally wrong with PABPM, only that its moral wrongness, if there is any, cannot be captured using the language of privacy.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleRevue Roumaine de Philosophie
Numberingvol. 63, no. 2, pp. 263-275
p-ISSN1220-5400
URN:NBNurn:nbn:hr:261:814283
Publication2019
Document URLhttp://www.institutuldefilosofie.ro/e107_files/downloads/Revue%20roumaine%20de%20philosophie/revue%2063.2%202019%20contents.pdf
Type of resourceText
Access conditionsClosed access
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Created on2022-04-18 18:45:38